Be part of the family was an awareness and sales campaign that we used over the holidays. The rallying manifesto was this: We are a unique family, full of doers, go getters, outsiders, early risers, and late night trailblazers. We are the people that live for the grind, that don’t take no for an answer. We focus on quality not quantity, and we put our trust in the process. If we fail -- we fail fast, because we’re in this together.
Together we rise, together we raise the bar.
Be part of the family was activated for several months across all marketing channels and helped give us a unified voice whether we were speaking about our digital products, supplements or services.
