DIRECTOR & CREATIVE LEADER

Analytical creative leader with 10+ years of integrated marketing experience. Enthusiastic and passionate brand ambassador, gifted in driving cross-functional teams through strategy, design and execution of complex multi-platform projects. Expert interpersonal communicator; able to forge solid relationships with strategic partners and build consensus across multiple organizational levels.

SIGNIFICANT STRENGTHS 

Creative Direction — Graphic Design — Project Management — Operational Management — Marketing Strategy — Post Production — Agile Methodology — Coaching & Mentoring Brand Development — Digital Marketing — Team Building & Leadership — Relationship Management

“Amazing teams are a reflection of amazing leaders…like you!”
-CEO Bodybuilding.com

KEY EXAMPLES OF SUCCESS

Production Management- Led planning and direction of large, complex productions involving video and photography, with budgets in excess of $400,000 annually. Experience shooting brand campaigns, apparel campaigns, and content photo shoots.
Brand Development- Developed the new brand strategy, brand book, and guide, and carried it through to application for digital assets, production art, material for licensees, and other applications.
Product Campaign- Led branding and creative for digital product launch of the All Access app, the largest digital product launch in the company’s history. Campaign drove over 500,000 downloads in the first three months – our creative and messaging connected with our audience.
Team Leadership- Consistently recognized for project contributions and leadership by management and peers.
Program Development- Drove the creative and production of Bodybuilding.com’s eCommerce and editorial content, internationally driving 220 million unique sessions a year.

PROFESSIONAL EXPERIENCE

BODYBUILDING.COM: 2012 to Present
Director: Creative Services, Strategy, & Design Nov. 2018 to Present

  • Responsible for directing creative of compelling on-brand, on-strategy creative work for internal and external marketing channels: digital assets, landing pages, channel-level assets such as email, affiliate, social et al.

  • Ensured creative met business requirements and visual language of the brand was carried through all departments, including Video Production, User Experience, Content, and eCommerce unifying and strengthening the company and brand in tandem

  • Established processes for effective healthy design critiques to maintain consistent creative quality and award-winning work

  • Worked directly with all organization levels, actively participated in business development efforts, and created strategic marketing and operational processes to insure on time, on-brand delivery

  • Provided regular career path direction and mentorship for team of 8 full time creative staff and 5 contractors during our peak

  • Supervised, coordinated, and art-directed video production, and content photo shoots on and off location- 140 productions and counting

  • Simultaneously supported eCom business with 120+ promo campaigns, editorial with 60+ articles, and All Access app with regular updates quarterly in addition to larger projects and business initiatives

  • Benchmarked creative to improve standard promotional design, from creative and copy to visual hierarchy rules, the promotional playbook I created acted as a guide in designing and creating promotions for the eCommerce business

Creative Director: Design, Content Creation, & Project Coordinator 2018 

  • Constantly evaluated the daily and larger production editorial content, identified holes in the process, and introduced new and innovative ideas for filling those holes

  • Effectively operated as a scrum master and project coordinator for creative services team

  • Led video production, content and recipe photo shoots on and off location

  • Coached, mentored, and ran critiques with other design staff

Senior Graphic Designer- (2015 to 2018) 

  • Managed editorial and marketing digital content from beginning to end according to timelines, budgets, and milestones

  • Led brainstorming sessions with other creatives and project owners

  • Coached and worked closely with entry- to mid-level designers to help bring projects from concept to execution

  • Managed library of creative assets, and helped transition to more effective department workflow tools

Associate Web Designer 2013 to 2015

Web Designer 2012 to 2013

FREELANCE DESIGNER 2011 to Present

Owner/Operator: Creative Services, Brand Development, & Design 

  • Offered freelance photography, art, design, and strategic marketing consulting

  • Coordinated commissions and large scale art projects with clients and state entities

  • Photographed events, classes, portraits and marketing materials for clients

  • Facilitated identity and brand development with a primary design, logo development, and digital media

BEAR (Bitterroot Ecological Awareness and Resources) 2011 to 2013

Team Lead: Youth Mentor & Group Facilitator 

  • At-risk youth: One-on-one mentoring, counseling, and group facilitation with court-appointed youth often in outdoor settings

  • Leadership youth: One-on-one mentoring, counseling and multi-day group facilitation often in outdoor settings

DIXON MARKETING & DESIGN 2007 to 2010

Graphic Designer: Print, Brand, & Apparel 

  • Created and designed digital and print promotional materials for 8+ departments of the Dixon gym while remaining within the constraints of a brand identity

  • Collaborated with designers and non-designers to achieve shared goals and initiatives

EDUCATION 

BA: Honors Fine Arts Magna Cum Laude | Oregon State 

  • Major: Graphic Design 

  • Minor: Psychology 

Experiential Gap Year | Europe & New Zealand

  • Traveled and volunteered through 19 countries

  • Experiential education before iPhones 

Additional details and references available upon request.