FYR is a brand identity for a 30-day fitness trainer born out of the idea that in order to transform and evolve you need to fully commit and Find Your Reason. It was created with a follow-along format in collaboration with Hannah Eden, a well-known powerhouse in the fitness industry. The program was so successful we created and launched a FYR 2.0 a couple years later.
For the first FYR I was the lead designer, created the logo and helped develop the brand identity. For FYR 2.0 I was the director and lead the team on the project. I cannot however claim the video production or motion graphics, those were lead by the phenomenal in-house video team at Bodybuilding.com.
